salwa benaissa
Words and ideas for brands, publications and people.


Social media

Swimming Pool Agency, 2016 – 2018

Bata is a multi-national shoe brand and retailer. I work with their external social media agency as lead copywriter on the global account to instruct content strategy across 70+ regions around the world.

My role is to lead creative concepts and copy for social media campaigns and editorial content across global Facebook, Instagram and YouTube channels.

Recent highlights include Bata Fashion Weekend 2017/18 (editorial coverage) and Bata Insolia (product launch campaign).