Hi, I’m Salwa.
I’m a freelance writer and communication strategist.
I provide copywriting services for brands, including content marketing and campaign strategy. I also write stories for media publications as a freelance contributor.
My path into communications began with studying journalism in London in 2009. I went on to spend two years gaining experience in PR agencies before relocating to Prague in late 2014, where I began to work in marketing and advertising.
Words and ideas have remained my professional focus ever since. I’ve worked with big ad agencies and small start-ups, as an external and in-house copywriter, on accounts ranging from retail to automotive.
I’m passionate about literature as well as performance. I trained as a stage actor and still work as a voice-over actor (one day, I will actually get around to putting a reel together…).
I’m now based in Berlin but open to working on projects anywhere in the world.
2018 - present | Freelancer
2016 - 2018 | Lead Creative/Copywriter at Swimming Pool Agency (Young & Rubicam Prague) for Bata (global account) / Wrote for The Culture Trip, She’s Mercedes (media)
2015 - 2016 | Communications Specialist at The Element (agency) and Cocoon Group (agency);/ Wrote for Q Designers, Contiqua (startup), MIWA (startup), Freunde von Freunden (magazine)
2012 - 2014 | Music PR at Air MTM (PR agency) and Live promotions at Eat Your Own Ears and Field Day festival (live promotions agency), and Sound Tracks (festival in London, UK)
MA Cultural Policy & Management - City, University of London
Acting Diploma - Royal Central School of Speech and Drama, University of London
BA (Hons.) Journalism - London College of Communication, University of the Arts London